Business

Business

Most film models in print advertisements of a product

Radhas Ayurvedic Soap Works, Kollam, Kerala holds the distinction of featuring the largest number of models from the film industry in print advertisements for its product Radhas Ayurvedic Soap. Over 200 models have appeared on such periodical ads since 1975 and the tradition is still on.

World’s largest online sales lesson

Business coach Dr Vivek Bindra’s Bada Business Pvt Ltd, New Delhi, India organized the world’s largest online sales lesson with 95,087 attendees on May 31, 2020. The webinar, conducted on Brightcove platform, achieved peak traffic of over 23 lakh video views with over 13 lakh unique viewers.

World’s largest online business lesson

The world’s largest online business lesson, led by renowned business coach Dr Vivek Bindra and organized by Bada Business Pvt Ltd, New Delhi, India was attended by 18,693 unique participants for 30 minutes. The online lesson which was streamed for four hours on the Bada Business App on April 24, 2020 garnered 7,49,180 total logins and was watched by 3,78,099 unique participants, mostly entrepreneurs from the country’s MSME sector.

Largest water conservation awareness campaign by a corporate house

Water & Effluent Treatment (WET) Business of L&T Constructions, a division of Larsen & Toubro Ltd, organised the largest water conservation awareness campaign involving 42,354 students from 110 schools across India, Sri Lanka and Tanzania on a single day – Feb 23, 2018. The WET has also been organizing similar campaigns at its project sites on every World Water Day (March 22) since 2012.

Most mannequins displayed at a single store

The MBO Store in Parel, Mumbai features 72 mannequins for garment display within an area of 456 sq ft, as on Oct 1, 2018. The store, opened in 2011, belongs to Jay Patadiaa (b June 30, 1980).

WR: Most diamonds set in one ring

Lakshikaa Jewels of Mumbai, India made a gold ring studded with 7,777 diamonds in July 2019. The $4.9 million worth ring weighing 70.42 g depicts the famous Lotus Temple of Delhi on 18-k gold base. A team comprising 12 crafters and a designer, headed by founder Naveen ‘Prince’ Bhandari, completed the project in over 18 months.

World’s most expensive chocolate

ITC’s luxury chocolate brand Chocolates launched the world’s costliest chocolate ‘Fabelle Trinity Truffles Extraordinaire’, priced at Rs 4.3 lakh per kilogram, in Mumbai on Oct 22, 2019. It was unveiled by the Fabelle team together with the legendary chef Phillippe Conticini. The limited edition product comes in a wooden box containing 15 truffles. Fabelle Exquisite
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